“Hello, Dolly!”
Advertising & Behind-the-Scenes
Movie One-Sheets
20th Century Fox sponsored a nationwide contest for the Hello, Dolly! poster. It was 22-year-old Philadelphia College of Art student Richard Amsel's drawing that won (see his original Dolly logo below, and a large version of the Dolly one-sheet with the final art).
Amsel, of course, went on to design iconic movie posters (Raiders of the Lost Ark, The Sting), early Bette Midler album and poster art, as well as many TV Guide covers. Amsel also created the poster image for Streisand's 1972 film, Up the Sandbox.
(Below: Examples of European, Japan, and alternate Dolly one-sheets.)
“Hello, Dolly!” Movie Program
- 8-1/2 x 11-1/4 inches; 48-pages; color and black & white photos; Star bios; Creative Team bios; Cast & Credits
- Published by Twentieth Century-Fox Film Corporation
- Written by Jack Hirshberg
- Designed by Robert Geissmann
(Above: a few pages from the Hello, Dolly! movie program)
Behind-the-Scenes on “Dolly”
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